Notify all local media.
Introduce yourself and the organization you represent,
Have press packets ready with source material and your contact
4) Know your material cold -- so you can answer all
questions on the spot.
5) Learn to speak in sound-bytes -- no answer should
take more than ten seconds.
Donít tick off the media -- they can make you or break you.
Don't ridicule or denigrate agencies or individuals
representing the opposing view.
get into any detailed discussion with the media -- limit all
answers to 10 seconds.
misrepresent or exaggerate anything -- You will damage your personal credibility as
well as that of other animal advocates.
Writing and Sending a Press Release
A press release serves the purpose of announcing an upcoming
event of interest to the public. Typical reasons for issuing a press
release would be demonstrations, boycotts, parades, civil
disobedience, banner-drops etc.
On the very first line a press release should answer the
questions: What When and Where.
On the next line it should give one or more press contacts:
one contact at the event, the other contact at the home-base.
Holding a Press Conference
A press conference is the an announcement to the media about the
views of your organization approving or disapproving of a
government policy or contemplated policy.