Find out the name and title of the decision-maker (most often on the
Internet) before you call.
Address the decision-maker by name and title.
Introduce yourself and the organization you represent,
Know both sides of the issue .
Know what positions the decision maker has publicly or privately taken on the
6) Convey to the decision-maker that the proposal
under consideration is flawed and has to be reconsidered before
action is taken.